We’re experts who love working with startups.

We’re a team of five strategic and operational advisors who help our portfolio companies navigate the challenges of rapid innovation, iteration, and launch. Our collective expertise covers make-or-break areas like business and market strategy, service design, legal strategy, leadership coaching, go-to-market, and more.

You’re an entrepreneur with a plan.

We work with startup entrepreneurs, with a preference for nontraditional founders and technology-driven business models, from the initial pre-seed investment through product-market fit.

For very early-stage founders, our signals that you’re ready to work with us are that you’ve incorporated, you’re ready to take investment (or already have), and you have a thesis about your business model that you’ve taken steps to validate.

We’re a good fit through the time you start to scale – roughly late A-stage or B-stage.

We invest in you with our time.

VCs invest in your startup with capital and varying levels of time and expertise. We invest in your startup with our time. Our goal is to develop a deep working relationship with you and your team generally over a typical advisory lifespan of around 1–3 years. We take equity in your company in exchange for our expertise.